…(these are really useful to know!)
Here are some useful and simple definitions of some of the most used Instagram terms at the moment for you…
Engagement Rate
This rate is calculated by taking the number of likes and comments that are received on a post and then dividing by your number of followers.
Organic Reach
This is the number of unique users who find and view your content without following any paid promotion.
Insights
This is a section of statistics that helps you learn about your audience and how your content is performing.
Algorithm
This is a procedure that helps make calculations. The Instagram algorithm will dictate the order in which users see posts on their feed.
User-generated Content
This is content such as photos or videos created by fans of a brand or a celebrity.
Archive
This means hiding your old posts without having to delete them.
Follower Growth Rate
This is the percentage of new followers that an account gains.
Impressions
This is the total number of times that your post has been viewed.
Geotags
This is the tagged location of any post.
Paid Reach
This is the size of the audience reached by a sponsored post.