Hi! I’m Laura Singer
It is great to have you here! Take a look around. I am passionate about giving small businesses access to big marketing strategies and processes. I specialise in Brand Identity and Content Creation and I design bespoke packages for each client tailored to their business goals and budget.
The working world is changing..
Branding and Marketing is as crucial as ever for all businesses (whatever the size) but not everyone has the resources to either hire a full-time Marketing employee or to run their Marketing projects on their own. Having worked as a Marketer in the corporate world for over 12 years (8 of these running the Marketing Department) I am equipped to advise a variety of clients on their brand, their strategy, and the best routes to take to meet their marketing objectives and to drive sales. This can all be done on a freelance basis on a timescale and budget that works for you.
I know how much work effective Branding and Marketing takes…
I understand that there are so many elements to cover and that there is pressure to excel in all of them. I am here to help you look at your business and its goals, then help you make decisions as to what to focus on and what to let go of.
You do not need to be doing it all to have a strong and engaging brand that resonates with people. You can do this simply through one service, one platform, one person…or many more as the case may be…what matters is that you understand what your purpose is, who your clients are, what they need, and how to consistently serve them with your content, products, and services.
Every business is different, and each client needs support in a different way. My approach is to offer a range of flexible packages per client (services/time/budget) to ensure that they are receiving the assistance that they need to move forward in a positive direction.
Whether Branding and Marketing are completely new to you, or you are a seasoned pro who doesn’t have enough hours in the day, I am available to talk through your needs and would love to support your Brand.
Ways that I can support your Marketing
Brand Discovery Sessions
This session, which can be provided in person, on a call, or via workbooks, is an opportunity for you to get clear on your Brand’s ‘Why’ and your goals. It will help you focus on your current audience’s needs and the required steps to reach other targeted markets.
Web Design and Development
I work with a fantastic team of web designers and developers to create a site that engages your clients and allows them to connect with you easily. A website is something that you should be proud of and enjoy sharing with others – we love to make that happen!
Social Media Management
Whether I am creating all of your social posts from scratch, assisting with scheduling, or simply advising you on your content planning, there will be a way that I can support your Social Media presence. No question is too small, and each word and graphic counts.
Email and Social Graphic Templates
Getting marketing emails and social posts to look professional and eye-catching can be very time-consuming. I have years of experience of putting these together and can also create templates that are easily editable by your team going forward.
Copywriting (website/email/blog)
This is one of my favorite specialisms. I have written website copy, marketing email copy, and blog copy for a vast number of clients and businesses. I truly enjoy bringing a brand’s personality to life through a well thought out tone of voice. I can advise on the copywriting process, edit existing copy and produce copy from scratch.
Content Creation
This is such a broad term, but whether it is through graphics, photos, videos, audio, or copy I can support your brand’s content creation. There are many elements that I deliver myself and I am fortunate enough to have a range of excellent specialist connections who can produce content in line with a brief that we would work on together.
Ways I can support your brand:
Regular Strategy Calls to help keep you on track whilst your enhance your brand and deliver marketing output
Support for the Marketing Tasks that you find the most taxing/challenging to free you up – this could be writing copy, producing social media visuals, making content decisions…this is your call!
Put you in touch with a range of other specialists – (graphic designers, photographers, printers, PR consultants) who can help with your objectives
Research and Contact relevant brands, publications and and influencers to collaborate with to expand your reach
Run all of your business’s Marketing Activities through flexible packages
Get your free Branding Checklist here
Are you ready to take your brand to the next level?
Words from my clients
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