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Email Marketing: 6 Tips for Crafting Effective Campaigns

Email Marketing: 6 Tips for Crafting Effective Campaigns

by Laura Singer | Mar 8, 2023 | Audience, Customers, Email Marketing, Ideal Clients, Organic Marketing, SEO

Email marketing is a powerful tool for businesses and organisations to connect with their target audience, build relationships, and drive conversions. Yet with so many emails being sent every day, it is essential to ensure that your email marketing campaigns are...
Copywriting: The Art of Persuasive Writing

Copywriting: The Art of Persuasive Writing

by Laura Singer | Feb 16, 2023 | Audience, Customers, Email Marketing, Ideal Clients, Organic Marketing, SEO

Copywriting is the art of crafting compelling and persuasive written messages to influence the thoughts and actions of a target audience. It is an essential tool for businesses and organisations to communicate effectively with their current customers, stakeholders,...
5 tips to make your website user friendly

5 tips to make your website user friendly

by Laura Singer | Feb 8, 2023 | Audience, Clients, Customers, Ideal Clients, Organic Marketing, SEO

Website user experience (also known as UX) is the overall satisfaction and ease of use that a user has when navigating through a website. It is the feeling that users get when they interact with your site, and it is crucial to the success of any online business. A...
My 4 top tips to boost your business’s organic marketing (and sales!)

My 4 top tips to boost your business’s organic marketing (and sales!)

by Laura Singer | Jul 14, 2022 | Audience, Clients, Customers, Email Marketing, Ideal Clients, Instagram, Organic Marketing, SEO, Social Media

Running a business…there is so much to do on a daily basis – delivering to clients and keeping things ticking…that it can be really hard to find or make the time to focus on organic marketing.  Let’s clarify what organic marketing is…in...
How Instagram ranks your feed and story posts

How Instagram ranks your feed and story posts

by Laura Singer | May 20, 2022 | Instagram, Social Media

The below explains how Instagram feed posts and stories are ranked for you to see…and of course this then also goes for how your posts and stories do or don’t come up in your audience’s feed and stories. Instagram have disclosed this information...
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