by Laura Singer | Mar 8, 2023 | Audience, Customers, Email Marketing, Ideal Clients, Organic Marketing, SEO
Email marketing is a powerful tool for businesses and organisations to connect with their target audience, build relationships, and drive conversions. Yet with so many emails being sent every day, it is essential to ensure that your email marketing campaigns are...
by Laura Singer | Feb 16, 2023 | Audience, Customers, Email Marketing, Ideal Clients, Organic Marketing, SEO
Copywriting is the art of crafting compelling and persuasive written messages to influence the thoughts and actions of a target audience. It is an essential tool for businesses and organisations to communicate effectively with their current customers, stakeholders,...
by Laura Singer | Feb 8, 2023 | Audience, Clients, Customers, Ideal Clients, Organic Marketing, SEO
Website user experience (also known as UX) is the overall satisfaction and ease of use that a user has when navigating through a website. It is the feeling that users get when they interact with your site, and it is crucial to the success of any online business. A...
by Laura Singer | Jul 14, 2022 | Audience, Clients, Customers, Email Marketing, Ideal Clients, Instagram, Organic Marketing, SEO, Social Media
Running a business…there is so much to do on a daily basis – delivering to clients and keeping things ticking…that it can be really hard to find or make the time to focus on organic marketing. Let’s clarify what organic marketing is…in...
by Laura Singer | May 3, 2022 | Audience, Clients, Customers, Demographics, Ideal Clients, Psychographics
…(what is the difference?) Many of us hear the Demographics word thrown around a lot and we consider it in our marketing…but so many of us don’t think about Psychographics enough. The more we know about our audience’s/customers’...
