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5 tips to make your website user friendly

5 tips to make your website user friendly

by Laura Singer | Feb 8, 2023 | Audience, Clients, Customers, Ideal Clients, Organic Marketing, SEO

Website user experience (also known as UX) is the overall satisfaction and ease of use that a user has when navigating through a website. It is the feeling that users get when they interact with your site, and it is crucial to the success of any online business. A...
My 4 top tips to boost your business’s organic marketing (and sales!)

My 4 top tips to boost your business’s organic marketing (and sales!)

by Laura Singer | Jul 14, 2022 | Audience, Clients, Customers, Email Marketing, Ideal Clients, Instagram, Organic Marketing, SEO, Social Media

Running a business…there is so much to do on a daily basis – delivering to clients and keeping things ticking…that it can be really hard to find or make the time to focus on organic marketing.  Let’s clarify what organic marketing is…in...
Demographics vs Psychographics

Demographics vs Psychographics

by Laura Singer | May 3, 2022 | Audience, Clients, Customers, Demographics, Ideal Clients, Psychographics

…(what is the difference?) Many of us hear the Demographics word thrown around a lot and we consider it in our marketing…but so many of us don’t think about Psychographics enough. The more we know about our audience’s/customers’...

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