by Laura Singer | May 3, 2022 | Audience, Clients, Customers, Demographics, Ideal Clients, Psychographics
…(what is the difference?) Many of us hear the Demographics word thrown around a lot and we consider it in our marketing…but so many of us don’t think about Psychographics enough. The more we know about our audience’s/customers’...
by Laura Singer | Apr 20, 2022 | Uncategorized
…(no matter how small) A common misconception is that Brand Discovery Sessions are only for larger companies with big budgets. Whilst it is the bigger or more profitable companies that can afford the standard hefty Marketing/Branding Agency fees, the benefits of...
by Laura Singer | Apr 12, 2022 | Instagram, Social Media
…(these are really useful to know!) Here are some useful and simple definitions of some of the most used Instagram terms at the moment for you… Engagement Rate This rate is calculated by taking the number of likes and comments that are received on a post...
by Laura Singer | Mar 31, 2022 | Uncategorized
…(and the potential negatives to consider) How do your brand colours make your customer feel? Are you at all like me when looking into different products and services? I not only do an analysis on quality of product and the price point but I pay attention to the...
by Laura Singer | Mar 4, 2022 | Uncategorized
…(to make their lives a lot easier!) Having a brand that looks great and resonates with your audience does not have to be costly We would all love to have access to a graphic designer to create completely bespoke material for every product or post that we...
