Blog on Email Marketing

How a Brand Discovery Session will help any business

20th April 2022

(no matter how small)

A common misconception is that Brand Discovery Sessions are only for larger companies with big budgets. Whilst it is the bigger or more profitable companies that can afford the standard hefty Marketing/Branding Agency fees, the benefits of a Discovery Session can be enjoyed by all brands…via smaller agency services and/or a variety of digital resources.

Here are some of the ways that a Brand Discovery Session can help your business…..

You (the business owner) get clear on your ‘why’ and goals

Questions on how the business started and your motivators behind it will bring about this understanding.

You Focus on your current audience and their needs

This will lead to effective focussed strategy for your messaging to your current audience and other targeted markets.

You establish your values, and ensure that all brand elements align

This is an opportunity to define/redefine what these values are and will make business decisions and prioritising easier going forward.

You take time to learn from your competitors’ successes and failures

This session will focus your mind on brands that you want to learn from (the good and the bad) – this information is priceless for your upcoming strategy.

If you would like to discuss the different ways that we can work through a Brand Discovery Session together, get in touch with me!

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